ABOUT US

"Every woman is born with greatness both inside and out. Unfortunately life can tarnish it and get covered up. The key is to uncover it. You can start the process of discovering your greatness by wearing clothes that enhance your natural beauty. Yes you are beautiful! You just need to understand what design lines and colors enhance it. By wearing clothes that enhance your natural beauty you naturally tap into your greatness through confidence and personal power. Start your journey of Wearing Your Greatness today."

– Joy Kent

It all started back in 1990, when I was working as an accountant. I noticed something that didn’t sit right with me — a lot of smart, capable women (myself included) weren’t getting their ideas heard or promoted.

Meanwhile, the women who were being noticed carried themselves with confidence, and their clothes reflected it. That got me curious. I started paying attention and realized that the right clothes don’t just change how you look — they change how you feel. When your outfit truly fits and flatters you, it helps you show up with confidence.

By 1999, I realized the ready-to-wear world wasn’t made for every body. So I started designing custom clothing for women who couldn’t find pieces that fit quite right. That passion led me back to school, where I earned my Bachelor of Science in Apparel Design.

In 2003, I graduated as Valedictorian and launched my custom design business, Design With Joy, focused on helping women feel great in their clothes.

Fast forward to 2012, after years of working one-on-one with clients, I developed the 5 Body-Element System — a simple way to help women understand what design lines, colors, and proportions bring out their best features.

Because at the end of the day, it’s not just about fashion — it’s about confidence.
It’s about helping every woman wear her greatness.